Job Detail
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Job ID 33159
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Career Level Manager
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Education Level Bachelor\'s Degree Master’s Degree or equivalent
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Industry Pharmaceutical
Job Description
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Marketing Strategy & Planning
- Develop annual brand plans and integrated marketing strategies aligned with business objectives and patient-centric goals.
- Conduct in-depth market analysis, competitive intelligence, and customer segmentation to identify growth opportunities.
- Define brand positioning, messaging architecture, and value propositions for each product or therapeutic area.
- Manage product lifecycle planning from launch to maturity, including lifecycle extension strategies.
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Team Development & Plan Execution
- Support the development growth plan of the Marketing team in collaboration with the Business Unit Managers.
- Oversee the development and execution of Marketing Plan execution with Brand Managers.
- Plan and manage participation in medical congresses, symposia, and scientific events.
- Oversee digital marketing initiatives including social media (LinkedIn/professional), email marketing, and e-detailing platforms.
- Cross-Functional Collaboration
- Partner with the Sales team to develop field force tools, training materials, and territory-specific tactical plans.
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Work closely with Medical Affairs on scientific communication strategies and publication planning.
- Engage Key Opinion Leaders (KOLs) and Patient Advocacy Groups (PAGs) to strengthen external relationships.
- Budget & Performance Management
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Oversee the marketing budget, ensuring effective allocation and spend tracking against plan in collaboration with Business Units.
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Define KPIs, to monitor brand performance, activities execution and deliver regular reporting to Top Management.
- Optimize ROI through data-driven decision-making and continuous improvement of marketing tactics.
- Compliance & Ethics
- Ensure all marketing activities comply with local pharmaceutical regulations.
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Maintain strict adherence to governmental legislation and internal, Policies and Procedures.
- Champion ethical marketing practices across the team and agency partners.
𝐉𝐨𝐛 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:
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Bachelor’s degree in Pharmacy, or relevant Medical Studies.
- Master’s degree in Marketing is preferred.
- Overall +15 years of experience within Pharmaceutical Industry out of which +10 years of pharmaceutical marketing experience.
- + 2 years in a Marketing Manager role.
- Proven track record of successful product launches and brand growth within a pharmaceutical environment.
- Strong Leadership capabilities and leading without authority.
- Strong strategic thinking with the ability to translate insights into actionable plans.
- Excellent communication and presentation skills.
- Budget planning, P&L awareness, and ROI tracking.
- Familiarity with CRM systems, e-detailing, and digital analytics platforms.
- Proficiency in project management; ability to manage multiple priorities simultaneously.
Required skills
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